For the global reveal of Story of Seasons: Grand Bazaar on Nintendo Switch, I created a trailer that embraced the game’s signature rhythm: the daily loop of farming, chores, romance, and the joy of starting all over again. Built entirely from in-game capture, the spot was crafted to feel playful, lighthearted, and true to the spirit of the franchise.

• Captured gameplay footage to design a narrative flow around the cycle of in-game life.

• Wrote and directed the trailer, using repetition as a storytelling device to build charm and momentum.

• Edited and polished the final piece, adding music, sound design, all the way to final delivery.

The challenge was to turn familiar game mechanics into something entertaining for both fans and newcomers. By leaning into the loop, the trailer celebrated the series’ heart — showing that joy comes from all part of play, one-off events, relationships, chores… the charm of everyday play.

• Debuted during the Nintendo Direct showcase, reaching a global audience of millions.

• Achieved a 75% viewer retention rate beyond 30 seconds — outperforming typical benchmarks for niche fan content much to client’s delight!.

• Well-received by both long-time players and new fans, praised for capturing the series’ personality.